Why is Graphic Design Important? How This Field Shapes the World

Why is graphic design important? Much of its significance has been placed on the business sector, but the graphic design also plays a unique role in other spheres of our lives. Learn more about how this is so in our article. 

Why is graphic design important? Implying that graphic design is inevitable in the world is not being overly exorbitant. A monochromatic world would appear utterly indistinguishable and dull. Graphic design has brought much color, life, and artistry in our society that it’s hard to dismiss its importance.

This field has shaped our world in ways that have witnessed the reawakening of brands that were utterly dormant, driven business sales, and helped customers identify easily with their preferred brands. Not only has graphic design played a remarkable role in the commercial sector but also our domestic livelihoods.

We can customize our interior decors, personalize our communication to others in the form of letters or email attachments.

Graphic design use spans across activities such as packaging, branding, print media, creation of unique fabric, among others. Just look around your home or current surrounding and point out things you think would have appeared vague and unimportant were it not for graphic design.

The mug gifted by your best friend with your initials, the Nike logo on your sportswear, the colorful imprints on your MAC make up bag, the beautiful patterns on your duvet are all examples of the beauty of graphic design.

We shall discuss what the meaning of graphic design is, the importance of graphic design in businesses, its role in international development and digital marketing.

What Is the Meaning of Graphic Design?

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Before we delve much deeper in answering the question, ‘Why is graphic design important?” we need to understand what graphic design entails. The first part, graphic, stands for what is visual while the second part, design, signifies visual communication.

The elements that are incorporated in creating design objects are layout techniques, texture, color, shapes, and visual arts, among others. The components selected are often dictated by the media; they will be used to display on such as websites, pamphlets, or posters.

Graphic designers use specific software programs to assist them in coming up with their designs. Some of these include Corel Draw, Adobe Illustrator, Adobe in design and a variety of others.

Graphic design also has a process, and this entails briefing between the designer and client, design, artwork, and finally, production.

What Is the Importance of Graphic Design for Your Business?

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The culture of businesses has been the most influenced by graphic design. Its significance can be explained through several reasons.

  • Gives businesses a competitive edge
  • Drives sales
  • Increases brand awareness
  • Enhances brand loyalty
  • Shows professionalism

Businesses are actively and continually staging competitive strategies against their competitors. They want to create a tangible appeal to their loyal customers and drive awareness of their products and services to new markets.

Customers can identify well with their brands due to unique branding. This helps to retain customers for generations to come. As we become adults, we are most likely to consume products and acquire services that are familiar to us. However, there are unique cases where we transition to competitive brands because of socialization from our partners, friends, and the influence of our current demographics.

All brands are uniquely recognized by their business logos. These logos have to be catchy and memorable. Some companies have simple but profound logos, while others have complicated and artistic logos, but they are still identifiable. To create such logos, businesses would require the expertise of graphic designers.

Once a company’s logo has been created, the company still has to rely on graphic design to create brochures, company letterheads, and customized stationery among so much more. Business websites, social media platforms, and mobile apps also need impressive backgrounds that represent the business.

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All these platforms are used as a media of communication between brands, customers, suppliers, and other stakeholders. This is more reason as to why graphic design is instrumental.

When it comes to networking and conducting business introduction for your firm, business cards are a great way of announcing your presence and leaving an impression. The texture, color, size, and aesthetics of your business card will say more about what you represent, and people are likely to hold on to them for future use rather than toss them away.

It is also essential to understand that your business logo, when included as part of the sponsoring team towards a certain humanitarian drive or social activity, helps to make these events successful. This is because even before participants understand what they are contributing to, they already trust that it is an important exercise because your brand is part of it.

Additionally, businesses have seasonal rebranding on their logos to evoke certain emotions or to show solidarity for special worldwide celebrations such as Christmas. Seasonal branding attracts customers to brands so that they can keep some items as souvenirs. For example, the much hype surrounding the premiere of the last season of Game of Thrones inspired some brands to rebrand some of their products according to the theme of the show to drive sales.

What Role Does Graphic Design Play in International Development?

Graphic design has undeniably played a role in the cultural representations, social identities, and political developments of communities around the world. Graphic designers, through their work, have displayed their community’s values, beliefs, religion, and even shared some of their shared plights and calls for civil and social justice.

Some of the countries that are not within the scope of international media have lobbied for support and created awareness of their troubles by sharing graphical content that resonates with their situation on social media. For example, the Arab Spring in Egypt in 2011 received worldwide recognition through content shared on social media.

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Additionally, graphic design covers such disciplines as information and technology, history and anthropology and communication. This has helped to steer the socio-economic position of developing countries towards a globalized level. It has been used as a tool to create social cohesion and call for patriotism.

Once a country is deeply rooted in its culture and values, citizens are likely to work much harder and harmoniously towards growth and development.

Graphic design is no longer perceived as a profession but as a vital player in the advancement of national goals. While its work may not be as vocal as politicians, it is assumed as a contemporary media of championing for the rights of women, vulnerable children. and other minority groups.

Some international organizations such as the UN have relied on graphic designers to come up with an emblem that signifies unity and togetherness.

Why Is Graphic Design Ideal for Digital Marketing?

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The successes of digital marketing also answer the question, “Why is graphic design Important”. Brands are pumping a significant fraction of their resources and expertise in digital marketing. The driving factor for this shift is because most customers have access to the internet, and they can reach a much broader audience due to the globalization of the net.

This trend has witnessed the recognition and creation of social media departments in companies to fill the gap. Most millennials have savored this opportunity and are propelling companies through graphic design. The downside, however, is that the conventional means of doing business are slowly being phased out, and so are the people responsible for such departments.

Such strategies will most likely send the generation Xers to early retirement or lay off victims. This creates an imbalance in society because of the increase in dependency rates.

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Back to the positives. A business’s online presence is only made more productive with the use of graphic design. Customers have become more comfortable with online shopping because of the reduction in cyber theft and also the convenience of purchasing items from the comfort of their homes.

The data that businesses have on their customers can be used in SEO targeted marketing and reselling of products. This can only be successful with the utilization of graphic design in the creation of online marketing tools.

The other strength of graphic design in digital marketing is the ability to capture the attention of potential clients through images and videos that are compelling. Depending on written content, only to describe your services or goods online is a landslide. With a variety of information on the internet, buyers are likely to skip narratives for more entertaining and engaging tools of marketing such as videos.

It is, therefore, imperative to realign sales and marketing strategies to focus more on digital marketing. This will increase web traffic and hopefully, the conversion of interested customers.

How to Build Your Personal Brand as a Graphic Designer

As creative professionals, we must always take care of one aspect: finding and retaining clients for a longer period of time. It’s essential to note the fact that professionals who have personally branded themselves are witnessing more success. Even if their services don’t stand out, the price they ask for does. The moment you choose to create a “personal brand”, the moment you’ll be able to manage and control the variables of your professional career. Being your own boss isn’t that difficult; you must set yourself on the right path and be persistent the moment you encounter tough times.

So what does it mean to create a personal brand? In just a few words, your personal brand is your online resume, formed in an unconventional way. In the present moment, most graphic designers are choosing this option because it provides them with numerous benefits. On the opposite side, there are quite a lot of professionals who can’t recognize the importance of personal branding. They believe that freelancing won’t be their full-time job; therefore they don’t have to take care of their personal promotion. Huge mistake!

If you choose to build a personal brand, you choose to sell yourself as a product. Well, you’re offering services, but the idea stays the same. Branding yourself proves that you’re a professional, who cares about giving value, and also cares about communicating that specific need in a proper manner. The more you develop your brand and the more you expose yourself, the better results you’ll get. John Gravy, HR, and social media manager at Essayontime states that “By making yourself the product, you can leverage aspects such as your revenue, opportunities, and successes”.

Now let’s take a look at seven insightful tips and tricks that should allow you to stand out from the crowd and create a professional platform dedicated to your brand’s awareness expansion.

Have a Specialty

You are competing with millions of freelancers that are probably looking for the same thing: more clients and revenue. If you can stand out of the box and make yourself known for something, you’ll be extremely advantaged in today’s marketplace.

The graphic designers that are specializing in certain niches and those who are looking to perfect their services will reach more success. Ask yourself this question: “What exactly do I want to be known for?” Figure out the answer and create some proper goals around your answer.

Flesh Out Your Social Media Profiles


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Social media is a huge aspect of today’s marketing environment. If you want to let people know that you exist, social media is the best place to do so. Creating exposure through social channels isn’t difficult. You need to choose between many social media networks: choose the one that suits your business needs best.

Next, try to establish professional looking social media profiles. Post relevant content and do it regularly. Doing so, you can expect your content to travel from person to person through the use of the sharing and feature.

Build Your Own Design Blog


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Creating a blog is another good strategy of creating your personal brand. If you’re a graphic designer, you can most certainly create your own personal platform. You already have the skills, so you don’t have to use your budget for such action.

Again, content should be present on your design blog. Create a place where you can always welcome new potential clients and partners. The costs aren’t that high either, you need hosting, a domain.

Build Authority Around Your Brand

If you want to be known, you have to promote yourself and create a certain degree of brand authority. You can improve your brand’s awareness by submitting your personal work to various blogs, magazines, and online galleries. You can also contact an artist on social media and ask them to feature your work. Creating authority means being able to prove your value. If you can expand your horizons and also make people’s lives easier or more beautiful, you’re in the game.

Get Active in Relevant Discussions

Your personal activity will often dictate your results. It doesn’t matter whether you’re a novice or professional designer; you must be active and let people know that you care about helping them. Do some research; find specialized forums where more graphic designers or web owners are spending time. Communicate and post relevant answers for your potential client’s problems and needs. If you’re useful, you can expect some of them to follow you back to your main personal website.

Share, Post, and Engage Regularly

As mentioned earlier, maintaining an active social status is important to your overall success. When you are considered to be a personal brand, the level of respect that you’re demanding grows higher. In return, you must also give back to the marketplace. Be active and communicate with your potential clients. First of all, you can do this by engaging through the use of social media. You can follow people, like individual pages, and also instantly message almost anyone you want. Even if it’s not your content, you should supply your audience with enough value in order to make it worthwhile for them to keep following you.

Network, Network, Network


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In any professional field, networking represents one of the essential activities that one can do. Getting in touch with different people gives you lots of growth opportunities. Besides the growth, you’ll be able to seize professional opportunities that can help you in the longer term. Networking is easy nowadays; you need a computer and an internet connection. Oh, let’s not forget about the reasons for which you’re networking and the skills and offers that you possess. Again, social media can help you establish powerful long-term relationships and connections.


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We are all visual beings, and our emotions, decisions, and likeness are triggered by what we see around us. When you walk into a store, and your eye captures a cold Coca-Cola Sprite, you may be tempted to buy just from the branding and the message it sends.

When you walk into the Vatican, you will probably identify it and put it in your memories from its gothic structures and other visual displays. All these add to the significance of graphic design.

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Top 5 Ways To Save Money On Graphic Design Software

For both newcomers and experts in the world of graphic design, the price of some of the software ‘required’ to make it in the business is enough to make them balk. With software from titans like Adobe often costing hundreds (if not thousands) of dollars, it is difficult for many taking their first steps in the graphic design world to do so without spending massive amounts of money. Even worse, veterans of the business often cannot afford to buy the latest versions of software due to their expense – something that hurts both themselves and their work.


Many advocate illegally downloading graphic design software, but graphic design is an industry that depends on one’s rights to their creative works being respected. Many graphic designers find it a highly hypocritical discourse when they try to defend the copyright to work created on stolen software. I’m here to say that it is possible to get graphic design software cheaply, if you know a few of the tricks of the trade. By following these 5 tips, you can support the creators of great software and create amazing work of your own all at once.


1. Look at the alternatives

If you are a beginner, you might not want to splash out on the most expensive pieces of kit like Adobe Photoshop and Illustrator straight away. A good search of the internet often turns up cheaper or free alternatives that may not be as complex, but still make great pieces of software for you to begin experimenting with. Try GIMP – it’s free, it’s easy to use and it is great if you just want to master some basics like photo manipulation.

If you’re looking for something a little more advanced, try Adobe Photoshop Elements. It’s a great and relatively cheap piece of software that introduces you to many of the main features of Adobe Photoshop.

2. If you are in education, take advantage

Adobe don’t go to great lengths to advertise that their software comes at a reduced price if you’re a teacher or student, so if you’re looking to buy a new version of Adobe’s software then make sure you take advantage. Adobe Photoshop CS6 Extended is just $249.00 for students and teachers, compared to the original price of $999.

Adobe also currently has a special deal for students offering $100 off Creative Suite 6 before the end of August. Get hold of that bargain!

3. Keep a lookout for coupons!

Many electronic stores often have special deals and coupons that you can use to have money off certain pieces of software. Before buying any software, have a look around couponing websites to see if any retailers near you or any online stores are currently running special coupons or offers. Acquiring a coupon or finding an offer may allow you to get graphic design software at a reduced price.

4. Check if your office has a license

Businesses often buy volume licenses for software, so you might find that your own office already has a license for graphic design products – meaning you could get a copy for free! If you know that some part of your place of work involves graphic design, get in touch with the chief technology officer and check if there is any spare licensed products for you to use. If you never ask, you’ll never know!

5. Buy the upgrade instead of the complete software

Many companies (including Adobe) offer an ‘upgrade’ price, meaning that you can get the newest version of a piece of software cheaper if you already own an older version. Many people do not realize that and buy the full version of software each time a new version is released, wasting tons of money. Double-check when you are buying the latest version of a piece of software to make sure there is not an upgrade version available at a much cheaper price.

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