The label on a bottle can make a huge difference in how people perceive the taste. There’s a reason why companies like Coca-Cola and Budweiser spend millions of dollars on design and perception testing before they release a new label. As important as the beverage itself is, the label can be just as important for the success of a drink product.
Some of the coolest types of projects in the world of graphic design are package designs, and beverage packaging is perhaps the coolest of all. Not only do designers get to showcase their artistic talents, they are challenged to do so in a way that facilitates function. After all, beverage packages are also liquid containers and drinking spouts. Lending to both form and function, the following ten beverage package designs are among the most unique and creative I’ve ever seen.
Did you ever think about the fact that color has meaning? And that the meaning comes to us through our families, through our culture, and through our own experiences? No color means the same thing to everyone, but anyone involved in packaging label design knows that color has meaning and those meanings change from culture to culture, as well as from individual to individual. In truth, color has its own psychology.