10 Unique And Creative Beverage Packaging Designs

Some of the coolest types of projects in the world of graphic design are package designs, and beverage packaging is perhaps the coolest of all.  Not only do designers get to showcase their artistic talents, they are challenged to do so in a way that facilitates function.  After all, beverage packages are also liquid containers and drinking spouts.  Lending to both form and function, the following ten beverage package designs are among the most unique and creative I’ve ever seen.

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Graphic Designers Role in Website Designing

Innovation is an oft-repeated term, be it Graphic designing or Web Designing. This is the reason many people tend to bemuse themselves with these two concepts and end up evolving a complex website that is hard to sell. Zero website traffic is always the result of minds working on developing something outside their area of expertise. To explain, both graphic designer and web designer hold specialization in their own explicit fields; however, disasters occur when one tries to do what the other specializes in.

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7 Pieces of Advice In Selecting The Right Website Images

People are inherently visual beings and they are more likely to remember the stuff they see rather than the stuff they read. That’s why people prefer photos, infographics, and videos over just plain text. If your blog post or news article is long but lacks visual material, people will either skip it or just scan … Read more

Information Architecture vs Interaction Design – What Are the Differences?

I am sometimes surprised to hear that some practitioners believe there is not a very big difference between Interaction Design (IxD) and Information Architecture (IA). While it may be true that the line between the two is blurred, there is still a clear distinction between them.

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If we turn to Wikipedia for help, we will find the following definitions:

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Typography in Web Design: Why It’s a Big Deal

For the non-designers, there is little difference between the terms “typography” and “font.” The words are often used interchangeably, and for the general population, it really isn’t a big deal that they don’t know the difference. However, as a web designer, it is essential that you know the difference between the two, as well as why typography is so important when it comes to web design.

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All Things Monochrome and How To Use It For Your Design Project

The thought of making a project design using monochromatic colors could be intimidating at first, but take heed, because it can lead to compelling aesthetics and visuals. Monochromatic colors are always a hot concept and work well with different design projects. In this article, we’ll explore the unique beauty of monochromatic colors and understand why … Read more

Six Tips for Using Design on Trade Show Displays to Grab Attention

Business owners know that standing out in a large trade show is necessary if you want to grab attention from the attendees and potential customers. You will have to ensure all the little details attract your audience from the promotional products you provide to how your indy displays look. When you do this properly, you will walk away from the trade show with many names to call and potential customers for your products. Here are some tips to help your displays attract attention.

       1.Graphics 

Image Source:www.nimloktradeshowmarketing.com

 You want to use the best in graphics for your booth. Choose a design for your display that incorporates high-quality graphics and pictures. Make sure you arrange them so they are pleasing to the eye and not too busy. Your graphic designers can help you with this task. Also, you want consistency. Your booth and your brochures should use similar graphics so the design flows and your brand is noticed and distinctive.

       2.Three Ws

Your booth should tell your story. It should explain Who you are, What you sell and Why they should visit you. If you can discuss them with ease on your towers, hanging banners, and pop up displays, you’ll stand a good chance of drawing interested visitors to your booth. Remember, these elements are part of your branding and identification. Put them on the displays so the people can see them quickly.

      3.Your Brand

Image Source:www.esourcetn.com

Your brand is more than logos and pictures. It represents you as a company. You want to help your audience experience your brand in the display and through interactions with attendees. Your exhibit should reflect this impression. When people visit, they should be immediately immersed in your brand. Their experience will help forge an emotional bond that nurtures their trust and cultivates their loyalty.

       4.Differences

On your display, you want to make a bold statement about why you are different from your competitors. When done well, it will draw people to your booth to ask you about the statement and your product. For example, you could be the company that provides free shipping on every order. You also might want to waive setup fees or long-term contracts. Ask the people what they would like to see from their competitors and then, offer it. Make your value proposition easy to understand and link it to your brand.

      5.New Product

Image Source:www.eventegg.com

Trade shows are a great time to show off what you have planned for the future. You can launch a new product, offering people who come to your booth to be one of the first to see or touch the new product. Everyone loves product launches. They create buzz and excitement. Launches stimulate energy and enthusiasm, both of which can make an otherwise drab event exhilarating. Your banners and graphics will trigger an immediate expectation among attendees, encouraging them to stop by your booth to check out what’s new. Reward them by offering them to test the new product.

      6.Function

Don’t overlook function when you are designing your displays for the trade show. While people like pretty and clean lines, they also want to ensure that things work as they should. Your design should ensure an easy traffic flow without logjams. Your booth should be roomy enough to show your best products while allowing visitors to see all your offerings. Again, everything in the booth should be consistent with your brand image and marketing collateral.

The Development Of Pop Art In Modern Design

The 1960s was the decade that the world changed forever. Whether a result of the TV coverage of the US military intervention in Vietnam, the introduction of the contraceptive pill, the spotlight on race relations, the explosion of the fab four or the influence of widely available hallucinogenics, the 1960s saw a total reassessment of traditional values.

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Axure vs Mockplus vs Balsamiq – Wireframing Design Tool Comparison

Wireframing tools make creating a website or application fundamentally easier, by allowing designers or design team purely focus on functions and user interactivity with conceptual prototypes in hand. Generally there are more prototyping tools than ever, each offering different levels of functions. For another thing, making a right choice amongst them can be daunting especially … Read more