Being a UX designer isn’t always about getting compliments and getting credit for your great work. Sometimes, you have to cope with the feedback and criticism of difficult clients. Let’s discuss the reasons why some clients freak out when they see your UX design and how to handle such arguments.
Why don’t your clients like your UX design?
Your UX Design is Hard to Understand
A great user experience is something that your users and clients expect by default. Great UX design should be:
- Intuitive. People don’t want to be bothered by finding a necessary screen or element. They need UX solutions that allow them to intuitively browse a website or a mobile app.
- Consistent. Consistency in UX design evokes people’s previous experiences with similar products. So, when users see a social networking app, they expect it to have design patterns common to social networks and UX designers should take this into account.
- User-centered. Keep in mind your users’ needs and design for them. Snapchat’s user experience is tangled, but its target audience ,millennials, are fine with that. They can find solutions quickly and share insights on Snapchat’s tricks on social media.
Remember that your client is a user of apps as well. This means that they’ll assess your UX design from the point of view of an end-user, and any divergence from common design patterns is likely to concern them.
Your Clients Assess the UI Instead of the UX
The User Interface (UI) is a part of the User Experience (UX), an umbrella term that defines how the user perceives the interface of a product. Even though these two terms are tightly bound, there’s a difference between UI and UX design.
UX design defines how users interact with a product. Is it easy to navigate through the app? Are users comfortable with the positioning of elements on a page? In a nutshell, UX design aims at creating a user-friendly interface that raises no questions and causes no misunderstandings.
UI design is a logical continuation of UX design. While UX design strives for the convenient arrangement of page elements, UI design aims at delivering a visually appealing product.
Clients often asses the visual part of an interface, the general style, colors, icons, and typefaces, and don’t pay any attention to convenience and user-friendliness. The UX designer’s task is to explain to clients that the beautiful wrapping of an app isn’t complete until it’s backed up by great UX design solutions.
How should you handle UX design arguments?
Educate Your Clients
You should understand that your clients aren’t design experts. As a rule, people, including your clients, are led by their intuition and their own senses of aesthetics when assessing the design. Therefore, consider educating your clients to improve your communication and avoid misunderstandings.
Here are a few approaches to communicate your design ideas to your clients:
- Present a moodboard. As you know a moodboard is a collection of reference designs. The purpose of moodboards is to get you inspired and help you share and present your design ideas.
- Rely on guidelines. Guidelines provide a set of rules and standards that are applicable to a particular product. Sometimes when a client wants to implement an unnecessary or even a harmful feature, guidelines support a designer’s argument.
- Show best practices. Explain to your client that keeping up with guidelines, current best practices, and the latest design trends leads to consistency and user satisfaction ,something that every designer should strive for.
Compare Your Design to an Existing Successful Product
Comparing your design to the design of a similar but already successful product leads to a better understanding of design best practices and their meaning. To be sure, prominent apps like Seamless and Uber comply with UX standards and best practices. Such apps set design trends and cultivate user tastes by offering lightweight user experiences.
If you’re designing an app that offers the features of an existing product, it’s hard to make a better app than your competitor’s. But by following design best practices, you can create a product with a user experience that rivals your competitor’s.
Outline Your Scope of Work and Stick to It
Scope of work (SOW) includes deliverables, milestones, and a description of quality formalized in a single document.
UX designers can also benefit from a well-written scope of work. Scope of work includes all activities and deliverables a client expects from you. With a defined scope of work, you’re able to control the features a client unexpectedly wants to add and stick to the requirements specified in the document.
Also, the acceptance criteria specified in an SOW help you set your client’s expectations so they have a rough idea of what they’ll get as the result.
Respond to Criticism Productively
Deep down, all designers appreciate constructive feedback. But how should you respond to your client’s criticism? Let’s see how you can handle criticism.
First, be patient. You may find your client dumb and annoying. But despite the fact that your client may be a complete amateur at design, he or she may be a strong professional in another sphere.
Second, be polite. Politeness truly is king, and by politeness we mean not only please’s and thank you’s. Empathize with your clients. Try to understand the ideas they’re trying to convey and don’t reject their ideas immediately.
Finally, be supportive. Nursing grudges are useless. Listen to your client’s feedback and try to extract as much useful information as possible. Besides, working in a friendly and supportive environment stimulates better understanding and facilitates collaboration.
UX Principles to Improve your Product Design
If you are one of the designers that think that UX design is not essential, you are doing it wrong.
User Experience (UX) is one of the critical aspects of an app. It defines how the user interacts with the app functionality. No matter how proper the app functionality is — if the UX is bad, the user will abandon sooner or later.
It doesn’t matter if you are starting out your career or you are already an established professional, you can take advantage of the UX principles while building a website or a product. In this article, we will be sharing a few of the excellent UX principles that will help you redefine your app. Let’s get started.
1. Meeting the User’s Needs
User’s need is at the core of the UX principles. Throughout the design process, you need to focus on users. To get started, try to look at the app from the user’s perspective. You can do user testing or use other methods to understand user needs. Getting close to the user needs can help you improve your user design immensely.
Most of the time, developers do not give much importance to users, which leads to a design that users don’t need.
2. User’s Mental Model
To ensure that you develop the UX design according to the user, you need to use a mental model. The interface shouldn’t be just based on your instinct or simply through your gut feeling. Each button placement should be purposeful and should meet the needs of the user. A bad design is the one that makes the user clicks on a button in anticipation of completing a task, but does a different thing. As a UX designer, you should avoid it at complete cost.
Another important UX principle is digestibility. A good design is always easy to understand and digestible to the brain. When a user wants to use an app, he is not ready to discover the product. All in all, it should be intuitive and should be easy-to-read and understand. A digestible design starts with a proper navigation menu. Also, the navigation menu should include a good number of elements. Putting a long list of features on the menus will only confuse the user.
The idea is to present the content in the most digestible way without stressing out the user. Another way to handle digestibility is to provide a user guide throughout the different steps of the app or service. This will ensure smooth user transition at all steps, and will not decrease the bounce rate of your service or app. However, that doesn’t mean that you should include unnecessary instructions. That can easily confuse users.
4. Learn Your Position in a Design Process
As a UX designer, you may feel overwhelmed with all the decisions you are making. The design process can become complex, pretty fast. To avoid being overwhelmed, it is recommended, you understand your position in the whole design process.
Using the right tool for the right phase in the design process can help you elevate most of the problems.
As you can see in the image shared above, we have different tools for different phases.
Trust is another critical part of a design. It is mostly used to convince a user to perform an action within your app. It is common for users to quit if they are asked to do something unusual. The internet is full of hackers, malicious actors, and scripts, and that’s why you will find most users very cautious in their approach when dealing with “any” kind of app.
As a UX designer, you aim to be clear and honest as you can. You can communicate the results of an action to the user, and tell them its benefits. Apps such as Uber are thriving because they have made it safe for people to book taxis. They are revolutionizing the taxi industry through an “app” and “service.”
Be clear in your approach. A good design ensures that it is clear in all possible way. For example, the pricing page should have a clear understanding of what the app or service has to offer. No user would click on the “buy” button before they know what they are getting. It is also essential for you as a designer to make it clear for the user. A buying decision is one of the most important ones, and hence, clarity should be maintained throughout the funnel process.
Try to be as simple as possible to be precise. Being straightforward will give you the ability to provide value to your users.
A consistent design is more appealing to the user. It is also one of the fundamental pillars on which a functional design stands. A cohesive design not only looks and feels good, but it also makes it easy for the end user to learn about the product quickly. The consistency should be in the operation, performance, and overall feel. An excellent, consistent design will further improve user learning and help them spend less cognitive abilities to understand the design in and out.
8. A Clear Hierarchy
A clear hierarchy can make a product easy to navigate. For example, If you start blogging, you will also find yourself building a blog that makes it easy to navigate. The same is true in the case of product design. The smooth navigation through the different functionalities will help you to organize the information correctly. As a designer, you should understand the important parts and provide that navigation to the end user.
In some products, it may become hard to find customer support. This can lead to dissatisfaction to the user as they surely do not want to google how to find support on product X.
This leads us to the end of the eight UX principles to improve product design. We covered quite a lot of principles — which are essential in building the best possible product design. If you find the article useful, do not forget to comment below and let us know. Also, share it with your audience.
8 UX Design Tips That Will Excite The User
An amazing user experience starts from the designer’s perspective. As a designer, it becomes necessary for you to create something that will lure your users to engage with you from time to time.
Seems to be quite simple, right? One of the best ways to delight your users is to think like them and come up with preferable ideas. There is no need to rebuild something new every time. Better you can go for techniques and tools that your users understand better and can use easily. Meanwhile, this will help you to improve and focus on other visual elements. So to help you out, here I am sharing a few things that can help you stay focused on designing exciting UI.
Today the world of web designing is all about personalization. Whenever a user visits a website all that he or she wants is to have a better user experience while shopping or playing games.
The interface of the website plays a very important role in it. To understand it better consider visiting some of the top websites out there on the internet and try to figure out their personalization techniques. At Amazon, you will be offered a list of recommendations based on your past purchases or items you had viewed. You will be offered with a number of movie suggestions on Netflix while on Twitter, you will be offered a number of follows based on the people you interact with on the social media site.
No doubt these customizations are very small but, they greatly influence your users and they feel that the UX is specially designed for them. This will greatly increase user engagement. Moreover, they will feel delighted and happy and can, in turn, lead to user loyalty.
2.Go for simple animations
Another important element for great UX is animations. Apart from delighting your users, it will easily navigate the users through the website.
It is very important to keep the animations as simple as possible and avoid unnecessary movements. This can make users feel dizzy. Remember that animations come with a purpose and should fulfill that. Again make sure that your animation makes some sense on the UI.
3.Go for tried and tested design patterns
Design patterns offer solution to a number of issues. It is the way through which users interact with the interface by scrolling the page or clicking the buttons to perform the required actions. When designing the websites, you have to keep these patterns in mind and design the website accordingly. It is something that all your users understand and so using your website will not be a tough task for them. You can try some design patterns within your design scope too. You can make use of the common design patterns across all the pages. For example, you can either place all the call to actions on the pages at the same location or let them be designed in the same color and pattern.
4.Give a touch of personality
Boring design excites none. So it is important that your website should reflect the brand personality through the UX. For this, you can make use of the conventions signals or signs as well as include microcopy.
5.Keep screens in mind
Whether users are viewing a website from a desktop computer or from a handheld device, they are viewing and interacting in screens. They are let to view a screen at a time. So try designing the website keeping that in mind.
No doubt this has made card-style interfaces as well as parallax scrolling quite popular in the market. These styles create screens, where a good amount of information can be shared on the ‘on-screen’ and users, can keep on moving from one element to another.
It can be a difficult thing depending on the amount of information that can be shared on a single screen. The number of information you can place on a single screen for the desktop may have to be broken down when you are designing for handheld devices.
Incorporating customization techniques in the design planning can definitely help you come up with end results that offer UX based on the devices.
6.Use interactive content
Placing elements like quizzes, games, or videos on the screen is to serve a purpose – boost user engagement on the website. A better user experience will be offered to the user who wants to interact more with the interface. Make sure to use simple contents that are easy to respond and does not bore the users.
7.Use minimal elements
Too many elements on the website can overwhelm the user. For example, a video pops up when your user has just landed on the website. Before he could go any further with the contents on the screen, a modal pop up asking for newsletter subscription. This all can irritate the user at once. So try to keep your design simple and minimal. Use less call to actions on the page as possible and have a clutter-free design.
8.Place everything in order
You can easily have amazing user experience by having all the screen elements placed in the right place and right order. Make use of the grid in your design so that every element has its place. Again, make sure to have responsiveness in your design to let the website work equally good across the devices.
Minimalism and simplicity are in trend today. Moreover, such design makes it easy to interact and can create happy users.
A good UX is easy to navigate and can fulfill the user experience. It is quite tough to define how to delight your users when it comes to UX. Still, you can keep on going with the task by doing things that you know your users will love for sure.