Business cards are no longer used just to provide basic information about yourself and your company. Today, more and more companies are using creatively designed business cards to convey the image and personality of their businesses to leave a long lasting impression.
Having many web tools and premium services on the market helps a lot but also complicate things. Which one should you use? Some do not have free trials, and you need to pay before deciding if it’s a right fit for you. For all of you in this situation, we have managed to build a … Read more
Artificial intelligence is something that brings a lot of excitement. We see it everywhere; it’s used in chatbots, in banks, in everything remotely-related to management. We even have AI that translates texts for us and manages our content.
Still, designing is about arts, creativity. You don’t imagine a machine being ‘artsy.’ It needs to feel the design that is about to represent your business. Or at least, that’s how it should be, because recently, AI has become even smarter. The more it ‘sees,’ the more it learns. And with pictures galore available online, it’s not that difficult to imagine a computer coming up with a nice design. So what is the future for a web designer, let’s discuss this.
What is Artificial Intelligence?
Have you ever watched The Jetsons when you were a child and marveled at how human-like Rosie the robot maid was? Yes, that’s what AI looks like. In that futuristic kind of environment, it was difficult for us to imagine that we would actually have software that can think for itself.
Basically, AI is a fairly simple concept. While it may not necessarily be a robot with arms and legs that goes “beep beep” all the time, it’s still a machine that can complete duties in a smart way, without having to rely on human intervention.
AI is based on machine learning, because yes, machines can learn. Once the software is exposed to new data, it will remember it and will eventually apply it to future circumstances that will ask for that data.
Traditional computers will function on a program that has been preset. However, machine learning will use certain algorithms to learn on-the-go, and you’ll only have to show it once. The machine will remember.
Imagine showing a human a couple zillion pictures and tell him to remember them from one day to another. It’s impossible. On the other hand, AI can run through all those pictures and learn from them, without forgetting what they learned in the next couple of hours.
How Will AI Affect Designers?
If you’re a web designer, don’t worry. Rather than being completely replaced by AI, it’s more like you will be helped by it. Generally speaking, AI will just help the designer be smarter, just like what happened with most of the other fields that use artificial intelligence. AI is simply an opportunity to make things easier for us.
A machine in the designing world will allow you to make quicker decisions, which will free up your time from doing routine work, time that you can focus on doing other stuff of more importance.
Here are some benefits that you’ll reap with the introduction of AI into the designing world.
1. Designers will no longer start from scratch
The most annoying thing a designer has to do is stare at a blank “canvas,” wondering how they should start because we all know that starting the project is actually the most difficult part.
AI, on the other hand, will use algorithms to suggest what kind of canvas you can use as a “starting point.” All that will be left for you to do is customize it and make it look unique. Personalize it by adding the “feeling.” Plus, since the base will be there, there won’t be a need for lost time on testing sessions.
When it comes to designing websites, for example, there are website builder platforms nowadays that already use AI. Bookmark Website Builder, for example, is AI-driven. You sign up, put in your company name (which you can change later), your industry, and AiDA will come up with a complete website for you within minutes.
This starting point will make it so much easier for you; the Bookmark’s AI has chosen that design to fit your type of business and location, saving you a lot of time.
2. It will be easier to create logos
Creating the logo for a business is the most crucial part of getting the success going, but at the same time, it’s also the most time-consuming part of everything. It always comes with rendering, back-and-forth bickering with your clients, and overall a lot of nerves wrecked in the process.
AI will make things easier by suggesting logo ideas for a certain kind of business. It will take into consideration the name (wordplay), the type of industry, the aim of the business, and so on. All you will have to do is pick the one that appeals the most and edit it according to your preferences.
Logojoy.com, for example, is an AI-driven logo making company. You choose what style you want, pick a color, and then wait for the Logo Joy AI to generate logo ideas for you to choose from. You can then easily edit the logos and refine it based on your preferences.
3. It will be easier to choose a color palette
If you choose the wrong color palette for the type of business that you are running, it’s very likely that you’ll lose views because of that.
Artificial intelligence will take your logo into consideration, as well as the type of business that you are running, and will suggest a color palette to you. This will save you a lot of trouble in the trial-and-error process.
4. It considers the user’s journey
Most of the time, a designer will consider the “art” part of the project to make a website look good. They will create what they believe looks good, where they believe it does. It’s more the personal preference of a designer.
On the other hand, AI will read through customer journeys and understand what looks more appealing to them rather than to you. This will allow you to make a more appropriate design that will improve the engagement, and therefore, increase the conversion.
5. It will help with ad placement
Once more, ads also need to go through trial-and-error before settling on a model and placement. Should you go with the red button or the blue one? What placement is more likely to get clicks? AI will work by analyzing the behavior of the thousands of viewers online, and determine which one is most likely to be successful.
Many people seem to believe that web design is dead and that they will lose their jobs to the AI. In truth, it just means that they got a helper. AI will only suggest things to you. The final choice will be left for you to make.
It’s really hard to say how much AI will influence the world of design in the future. This collaboration still has its blind spots, and while the software is rapidly learning, you still can’t let it do the job 100% by itself.
However, companies like Bookmark and Logo Joy already started using artificial intelligence for web and logo designs, which means that we are one step closer to the future.
Meta: Think graphic design is all logos or pictures? Think again. Graphic design is a diverse discipline, and there’s always more to learn. Graphic designers are artists who create visual concepts that tell stories, captivate audiences, and create long-lasting memories. Although graphic designers tend to operate under the same title, they practice many different types … Read more
Business owners know that standing out in a large trade show is necessary if you want to grab attention from the attendees and potential customers. You will have to ensure all the little details attract your audience from the promotional products you provide to how your indy displays look. When you do this properly, you will walk away from the trade show with many names to call and potential customers for your products. Here are some tips to help your displays attract attention.
You want to use the best in graphics for your booth. Choose a design for your display that incorporates high-quality graphics and pictures. Make sure you arrange them so they are pleasing to the eye and not too busy. Your graphic designers can help you with this task. Also, you want consistency. Your booth and your brochures should use similar graphics so the design flows and your brand is noticed and distinctive.
Your booth should tell your story. It should explain Who you are, What you sell and Why they should visit you. If you can discuss them with ease on your towers, hanging banners, and pop up displays, you’ll stand a good chance of drawing interested visitors to your booth. Remember, these elements are part of your branding and identification. Put them on the displays so the people can see them quickly.
Your brand is more than logos and pictures. It represents you as a company. You want to help your audience experience your brand in the display and through interactions with attendees. Your exhibit should reflect this impression. When people visit, they should be immediately immersed in your brand. Their experience will help forge an emotional bond that nurtures their trust and cultivates their loyalty.
On your display, you want to make a bold statement about why you are different from your competitors. When done well, it will draw people to your booth to ask you about the statement and your product. For example, you could be the company that provides free shipping on every order. You also might want to waive setup fees or long-term contracts. Ask the people what they would like to see from their competitors and then, offer it. Make your value proposition easy to understand and link it to your brand.
Trade shows are a great time to show off what you have planned for the future. You can launch a new product, offering people who come to your booth to be one of the first to see or touch the new product. Everyone loves product launches. They create buzz and excitement. Launches stimulate energy and enthusiasm, both of which can make an otherwise drab event exhilarating. Your banners and graphics will trigger an immediate expectation among attendees, encouraging them to stop by your booth to check out what’s new. Reward them by offering them to test the new product.
Don’t overlook function when you are designing your displays for the trade show. While people like pretty and clean lines, they also want to ensure that things work as they should. Your design should ensure an easy traffic flow without logjams. Your booth should be roomy enough to show your best products while allowing visitors to see all your offerings. Again, everything in the booth should be consistent with your brand image and marketing collateral.
The 1960s was the decade that the world changed forever. Whether a result of the TV coverage of the US military intervention in Vietnam, the introduction of the contraceptive pill, the spotlight on race relations, the explosion of the fab four or the influence of widely available hallucinogenics, the 1960s saw a total reassessment of traditional values.
Wireframing tools make creating a website or application fundamentally easier, by allowing designers or design team purely focus on functions and user interactivity with conceptual prototypes in hand. Generally there are more prototyping tools than ever, each offering different levels of functions. For another thing, making a right choice amongst them can be daunting especially … Read more
As a graphic designer, it can be difficult to always have your creativity on demand. Add to this a slew of projects with impossible deadlines, demanding clients, and a life to live and you’ve got a hard spot to fill. Staying inspired with new ideas for graphics is possible. One of the best places to … Read more
There is never a dull moment in the design community, each year brings with it a new set of user interface trends. Some of these trends just disappear in a puff of smoke while others dominate the design scene for a longer time and change the face of the website design for years to come.
As we know the world of UI design is always evolving and moving, making it challenging for the designers to keep up with all the ever changing trends and latest developments. Fear not, in this post I will be sharing 6 emerging user interface design trends that will shine in the year 2018:
Video takes the center stage
As per the traditional popular saying, ‘a picture speaks a thousand words’ and in the world of UI design it still remains a powerful medium to capture the attention of users.
Owing to their strong visual appeal, it won’t be much to regard imagery as a staple of web design and UI and now images have slowly paved the way for its next successor ‘Video’. The benefit with videos is, they are dynamic and more engaging as compared to conventional imagery that is static. Moreover, video is a great means of visual storytelling and summarizes both message and tone of voice in an efficient way. Though imagery is not going to vanish anytime soon you will notice a great number of immersive and full-screen videos taking the center stage. So, Video is taking over the design scene with a storm and is going to become an even greater trend in 2018.
Spotify(a music streaming app) makes a brilliant example of using video as a background in the web design. The site displays a series of clips that combines perfectly with the accompanying music and creates an emotional atmosphere around the brand. In addition, the background video used here, gives users an incredible moving experience. I am sure you can draw some inspiration from the site.
Long Form Content is here
With the increasing demand for more written content, long form content and long-scrolls are enjoying the dominance in UI design world. Although web pages or content that extends ‘below the fold’ poses implementation challenges for UI design it is gaining immense popularity for a good reason.
The main reason is it gives users enough flexibility to quickly scan through even large volumes of content without breaking the flow. Besides, through long form content, users get quick access to information in a single, fluid motion without being redirected to a new web page or any kind of interruption. Moreover, it is a versatile functionality that works great for search engine optimization and also works well across other devices too.
As more users become friendly with the long form content, then there is an increased number of scrollable interfaces. So, we are expected to see more of this trend in the year 2018.
Bold & Beautiful Typography
The importance of typography in a UI design cannot be underestimated. It’s importance can be gauged from this famous quote by Oliver Reichenstein , “Web Design is 95% typography”. Thus, a beautiful typography optimizes your UI design and captures user attention.
The purpose of typography is to draw the users to content and present information in a way that it increases readability and accessibility while ensuring graphic balance. Designers are now pushing the limits and embracing more bold and beautiful typograhy that adds to the UI appeal and ultimately attracts more customers. Well, i think it is time to say bye-bye to boring and dull typography and welcome bold and beautiful typography in the UI design.
Fortunately, there are so many sites that are already using beautiful typography in the UI and can surely give you enough inspiration.
Medium (a platform to read, write and share stories) is an excellent example of using typography not as a mere text rather as part of UI.
Say ‘Hello’ to Vibrant Colors
The next trend that is going to dominate in the year 2018 is the use of more vivid color palettes in the UI. Though, the previous years witnessed popularity of flat design making rounds , get ready to see more bright and vivid colors to take over the design community. Flat design was all about minimalist approach, muted colors and encouraged doing away with the distractions. Although Flat design still holds relevance today iy slowly seems to be disappearing.
You can expect brands to get more creative with colors, experimenting more with bright color palettes to gain maximum user attention. Undoubtedly, use of bright and bolder colors in the UI design, actively attracts attention of users while adding to the overall vibrancy and appeal of the design. 2018 will surely witness a shift from the flat colors to bright & brilliant colors.
Cards are here to stay
I suppose we all are already familiar with cards, this is not a new trend but in 2018 we will see cards gaining prominence in the design scene. Cards are a visually appealing and organized way to present large amounst of information in a small space. It allows users to access information in a glance and make their choice quickly whether they want to view it or not. Many popular social networking platforms including Pinterest, Facebook, Twitter, and Netflix are effectively utilizing cards for this purpose.
When it comes to web browsing, mobile devices have successfully taken over desktops as the most popular platform. Because of this, the lines between mobile and desktop UI are getting thinner. As a result cards are enjoying a great share of popularity as they work well on everything from smaller-screen -hand held devices to desktops. Thus, cards as a functional UI option are going to dominate the design community in the year 2018.
Pinterest is a trend setter when it comes to card style layout, an overwhelming no. of sites have got inspired and have emulated its visually appealing, easily digestible, card style layout.
Lastly, sound design is another novel entry in the list of design trends. To be precise, sound design here refers to a soft and small sound that we hear on the click of a comment or while selecting a smiley. Be it about choosing a grumpy smile on an awful day or a grin smile to express laughter and cheerfulness, sound design makes the whole experience more joyful and delightful. Although this trend is relatively new on the list ,in the coming year we are expecting to see more usage of this feature to take the experience of users to a fresh level.
Trends come and go but there are some that stick around and become fundamentals. Being a designer, it is down to your own judgment to decide which design trends you want to embrace and to which you want to give a pass. And if you are looking for some design inspiration then this post has more than enough information to keep you hooked. Happy Designing!
One thing all web designers are wary of is working with a bad client. A bad client doesn’t only mean one who doesn’t pay you on time but also one who creates unnecessary problems in the professional association. But in a world where there is intense competition among designers to source projects and outbid each other, how do you zero in on bad clients? One of the ways to do so is to look into the other side of the picture or in other words take note of early warning signs. Let’s take a look at some early warning signs which will help you judge bad clients and avoid them.