So, you just started your web design business, and things don't seem to be going as well as you hoped. Clients are not flocking to your business, and you're starting to get a bit discouraged. The answer to your problem is learning how to get web design clients fast.
On the bright side, you're not the only one going through this. About 70 percent of web designers have a hard time getting clients.
The web design industry is quite competitive, and big influential companies tend to have the lion's share when it comes to clients.
But don't get discouraged. The trick is getting your brand noticed by using every opportunity available to you.
Simple but Effective Tips on How to Get Web Design Clients Fast
Big web design companies don't get the most clients because they're the best in the business. Far from it. The reason why clients are attracted to major brands is that a lot of work has gone into building the companies' brand.
These companies have PR managers whose job is to build their brand in a bid to attract more clients. What's more, prominent companies take advantage of different marketing strategies to attract even more clients.
You should borrow a leaf from their book and start getting your business noticed.
These tips on how to get web design clients fast will help.
1. How to take advantage of short-term projects
Whether you're just starting out or you've been in the game for some time, you can't afford to ignore short-term projects. Yes. It would be amazing to have a long-term project from a well-paying client. But you can't get there if you don't utilize every opportunity that presents itself.
One way to take advantage of short-term projects is by getting listed on freelance market places.
On freelance developer marketplaces, you get the opportunity to create your profile, describe your skills and experience, and also attach some samples of your work. Such a platform allows clients to find you and also gives you the opportunity to apply for available jobs.
Some of the best marketplaces you can join include:
2. You may need to take a test to utilize this useful tip
Every web designer has probably heard about the famous TemplateMonster company. It has been among the best web design companies for the last 15 years.
Over the years, they've managed to build their clients' confidence in their brand by consistently providing over 25,000 high-quality ready-made templates. And in recent times, they've created opportunities for web designers as well.
TemplateMonster created a Web Studios Catalog that gives clients and web designers what they need.
The catalog creates an opportunity for customers to find experienced web designers and for web designers to find clients. It's an incredible opportunity that will help you enrich your client base and stay informed about new opportunities.
It's free to join the catalog, but you'll have to take and pass a test to be included.
But don't freak out, TemplateMonster has included all the information you need to prepare for the test on their Certification Centre. All you have to do is to take the test, get certified, build your profile, and start earning.
3. You already have this at your disposal, use it
Did you know that American adults spend up to 11 hours a day on social media platforms?
One of the most effective tips on how to get web design clients fast is using social media to your advantage. You don't have to be on all social networks.
Just find out which platforms your target clients spend the most time on and take advantage of it.
Some of the social media platforms you can take advantage of include:
LinkedIn is one of the most effective ways to get partners and clients. To use it to find clients, make sure you create an outstanding profile with popular keywords that clients would use.
Facebook is an excellent tool for building an online community. Use your platform to build brand awareness without selling yourself too much. The larger your community, the more clients you'll be able to attract.
Instagram and Pinterest
Instagram and Pinterest are a must have for web designers. They provide a platform to share your work with clients and keep them entertained.
Twitter is an excellent platform for sharing the latest updates and news about your business. It also helps you stay connected with your online community.
4. Don't take this tip lightly
If someone walked up to you and said they were a fashion stylist, what would you do first? In such a situation, most people would analyze the individual's style. And this is expected.
Here's the thing. When you're in a business that involves selling your creativity, your creativity needs to be evident.
As a web designer, clients will judge your work based on how your website looks.
No one will entrust their website to someone whose website isn't attractive or well optimized.
Apart from focusing on the functionality and appearance of your site, you also need to ensure your clients can find you on search engines. There several ways to make your website noticed on search result pages. These include:
5. An easy way to attract clients' attention
Another simple yet effective tip on how to get web design clients fast is providing top-notch content.
Great content not only allows you to showcase yourself as a professional but also increases your chance of ranking higher on popular search engines.
But don't limit your content to text only. You can take advantage of podcasts, interviews, infographics, videos, and newsletters to keep your audience engaged.
Although this method won't bring in hundreds of clients all at once, it will definitely get your brand noticed and this, in the long run, will bring in more clients.
6. Doing this will attract clients to you like bees to pollen
When searching for creative ways on how to get web design clients fast, it's also advisable to go a bit crazy with your approach, especially when you are just starting.
Newbies have a hard time getting web design leads because no one knows who they are. However, there's a trick that will make customers run to your business.
The trick is to offer free stuff. I know what you're thinking. Why would you offer freebies when you are trying to figure out the best way to get web clients so that you can make money?
Here's the deal, people love free stuff, which means it's a great way to generate traffic to your business. The good thing about offering freebies is that if the potential client's like them, they can come back for paid services. It's a win-win.
However, you don't have to give crazy offers that get you out of business. Give freebies you can afford to provide without harming your business.
For instance, you can offer free business cards or fliers to give them a taste of your design skills. If they love it, they'll come back and recommend you to others.
7. Sometimes you have to call in the big guns
Another effective tip on how to get web design clients fast is getting an anchor client.
So what's an anchor client?
An anchor client is a reputable client that can draw numerous smaller profitable clients to your business. Having a big client on your portfolio speaks volumes about your skills and will, without a doubt, draw clients to you.
But how do you get this big fish? The first thing you need to do is to identify who they are. It has to be a company that is within your niche and has influence in your area.
Next, find out what you can do for them. It can be something as simple as redoing their website or even creating a new one for them from scratch. To convince them, you'ill need an irresistible pitch and an attractive discount.
Also, don't be reluctant to do it for free because the service will pay off in so many ways for a long time.
8. Have fun and get clients while at it
For the web designer who wants to practice their cold pitches in person, we have the perfect solution for you.
One of the best ways to find new clients is by attending events. You not only get to met new people but also travel, have lots of fun, and make meaningful business connections. Think of it as an investment in yourself and your business.
Some of the events you can take advantage of are; web development conferences and client-focused conferences. You should also consider public speaking at different web design related events -- it will get you noticed.
9. An effective but often overlooked method of getting clients
Many web designers that are looking for a solution on how to get web design clients fast often overlook the power of referrals.
Do not underestimate the power of word of mouth. Ensure everyone in your inner circle has your business cards and is passing them to their friends and everyone they know. Chances are, someone in need of your services will contact you through the referrals.
But don't leave all the work to your friends and relatives. Get your existing clientele talking about your business as well.
You can do this in several ways.
For starters, you can offer incentives for all clients who bring in a new client. It can be a freebie or a discount on services. You can also give them an email referral template they can share with their circle of friends to get the word out.
10. Two heads are better than one
Sometimes you may need to take advantage of other companies' clientele. No, we don't mean steal clients away. Although if you can do it by blowing them away with your services, why not.
What we mean by taking advantage of other companies' clients is getting into partnership with them. Getting into a partnership is one of the best ways to get clients. However, for this to work, you need to ensure the company you're considering serves your target market.
Also, makes sure they have a complementary non-competing product or service. This way, they'll refer your web design business without losing anything.
But remember, these companies won't do it for free. Decide on a fee you are comfortable offering so that they can be proactive in getting you leads.
11. Don't underestimate the effectiveness of this tip
Our last tip on how to get web design clients fast is to reach out. Most web designers looking for ways on how to get high paying web design clients or how to get web design clients online tend to overlook this method.
This is probably because it's not the easiest thing to do. There is a great chance you'll call someone, and they won't respond in the manner you expect.
However, you never know when they'll respond positively to your calls, so don't give up, especially when you need clients urgently. There's an effective way to reach out to potential clients.
First, identify potential clients by looking them up on social sites like LinkedIn and online directories. Next, go over their website and find problems you can fix. You may need a clever approach on how to tell them you'd like to fix their problem at a fee.
However, don't dismiss the idea of doing it for free or at a discounted price. This approach will go a long way in getting you longterm clients and referrals.
Now Go Make Some Money
Web designers have used these tips on how to get web design clients fast across the world, and they've seen results. If you've been struggling to get clients, don't close shop and give up on your dream.
Try some of the tips that you haven't tried before, and before you know it, you'll be generating good profits.However, it's important to note that the results won't happen overnight. You may have to try a few methods for a while to notice a significant change.
What's certain is that you'll see a difference. Which of these tips on how to get web design clients fast have you tried? Did they work? Please share your thoughts and views in the comments section below. It's always a joy to hear from you.